
About Pepe
Born and raised in Madrid, I’m a licensed tour guide, historian, sommelier, and former Michelin-star chef. Having lived in various countries, I bring a broad perspective to travel and storytelling, curating private tours in Madrid, Toledo, and Segovia.
Years of experience & specialties
13 years experience as a licensed guide. I specialize in Spanish cuisine, Jewish history, and local culture
Languages I'm fluent in
Spanish, English, Hebrew, Italian, and Portuguese
Favorite local cuisine
Iberian Ham
Favorite things to do in Madrid
Going to a wine tasting
Private tours with Pepe

Madrid's Must See Sights (4 Hours)
4 Hours

Madrid Like a Local - My Secret Places + Tapas Crawl (4.5 Hours)
4.5 Hours

Jewish Madrid Tour (4 Hours)
4 Hours

Evening of Tapas & Wine with a Local Chef (3 Hours)
3 Hours

Jewish Toledo Tour- With Transportation (7 Hours)
7 Hours

Segovia: City of Kings - With Transportation (7 Hours)
7 Hours
Places Pepe recommends in Madrid

Museo del Romanticismo
MuseumsChueca
Palacio de Cristal
Historic LandmarkRetiro
Bosque Encantado
Parks
Museo Casa de la Moneda
Historic LandmarkGoya
Cardamomo Tablao Flamenco
Live EventsBarrio de Las Letras
Estación Museo Chamberí
MuseumsChamberí
Hospital de Maudes
Historic LandmarkRíos Rosas
Palacio de Fernán Núñez
Historic LandmarkCentro
Antigua Casa de las Fieras
Historic LandmarkRetiro
Parque de las Siete Tetas
ParksNumancia

Restaurante Amicis
CasualCentro
La Antoñita
TapasLa Latina
Café de la Luz
CasualMalasaña
Taberna Averías
TapasChamberí
Tatel
Fine DiningSalamanca
Lolina Vintage Café
Cocktail LoungesCentro
Casa Dani
CasualSalamanca
Marisquería Fide Calle
TapasAlmagro
Rincón Asturiano
CasualAtocha
Restaurante Samm
CasualChamartín
Restaurante Sacha
Fine DiningChamartín
Sala de Despiece
Fine DiningChamberí

Teatro Magno
NightclubsCentro
La Vía Láctea
BarsCentro
Intruso Bar
BarsChueca
Lolina Vintage Café
Cocktail LoungesCentro
Sala El Sol
Live MusicCentro
Café Berlín
Live MusicCentro
Club Malasaña
Live MusicMalasaña
Sala Juglar
Live MusicLavapiés
Casa Suecia Rooftop Bar
BarsCentro
Medias Puri
NightclubsCentro
Azotea del Círculo
BarsCentro
MiraLES Tardeo
NightclubsMoncloa-Aravaca
What travelers say about Pepe
5.0(233 reviews)- Kimberly W.5 out of 5Sep 2025
Pepe's tour of Toledo is fabulous. His knowledge is impressive and he is a great storyteller. If he was a professor, he would keep his students engaged and wanting more information. We really enjoyed our day and would highly recommend Pepe as a tour guide.
- Ilona B.5 out of 5Sep 2025
Pepe was an excellent guide! He was incredibly knowledgeable, entertaining, and engaging throughout our tour. Since it was our first time in Madrid, he made sure we saw all the main attractions while sharing fascinating stories and insights that brought the city to life. On top of that, he recommended fantastic restaurants and even helped us with reservations. We truly couldn’t have asked for a better experience. I highly recommend Pepe to anyone visiting Madrid!
- Sorin B.5 out of 5Aug 2025
Amazing knowledge and ability to impart it to all ages. Really enjoyable
- Jennifer H.5 out of 5Aug 2025
Pepe was great! He took our family on a four hour walking tour of Madrid. He was fun, extremely knowledgeable, and took us to a delicious restaurant for lunch. I highly recommend a tour with Pepe.
- Heather M.5 out of 5Aug 2025
Our family had a wonderful time and tour with Pepe. He was very knowledgeable, kind, and patient. We learned about far more than we would have on our own and saw so much in a small period of time. He was a great mix of informative and funny which kept our youngest one engaged. Thanks Pepe!
- Shannon B.5 out of 5Aug 2025
Great walking tour for the highlights for Madrid. Pepe was knowledgeable and resourceful, making adjustments for our priorities. Would certainly recommend.
Pepe on the Gaido blog

Do Madrid Like It's Your Third Visit, Not Your First
Five things every first-timer in Madrid does, and what someone on their third visit does instead: Antón Martín over San Miguel, Casa Suecia's quiet rooftop,…

Private Tapas Tour Madrid: Chef-Led Evening with Local Expert
The best tapas bars in Madrid aren't on any tourist map. On this 3-hour private tour, licensed sommelier and former Michelin-star chef Pepe A. leads a chef-led…

Where to Eat in Madrid: A Local's Honest Food Guide
The tourist menus around Plaza Mayor offer convenience but rarely soul. Five spots where locals actually eat: a 400-bottle wine bar in Chamberí, a…
